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New Jag Mag!

Symbolising feline grace, elegance, power and agility, the name ‘Jaguar’ captures the brand’s mission to create beautiful, fast cars.

In Jaguar – 75 years of motoring passion, Mortons Media Group have captured this essence, with 132 pages packed with rich history, presented in an elegant, glossy, perfectly bound format. This one-off celebratory publication priced at £7.99 details every step of the Jaguar journey, from its beginnings right through to the present day, and showcases the innovative technical and design capabilities that have seen the company become one of Britain’s finest car manufacturers.

Jaguar first came to prominence before World War Two when William Lyons – the man behind the name – had a vision to build an enterprise which would achieve worldwide recognition. After the war, Lyons was to take the world by storm with a stunning series of sports cars, ranging from the XK 120 of 1948 to the E-Type in 1961. In between this came the Le Mans-winning C- and D-Types, which were unlike anything that Italy or Germany could produce. This in turn cemented Jaguar’s global reputation.

François Prins – editor of the Jaguar bookazine is known for his work with the Jaguar Heritage Trust, and as former editor of the Jaguar Heritage Archive magazine, and current editor for the Jaguar Drivers’ Club, his knowledge of the brand is well recognised. When asked about the bookazine, he said: ‘It was a pleasure to bring Jaguar’s wealth of history to life within the 32 chapters of this publication. I hope readers will agree that the eclectic mix of period and colour photography, detailed facts and in-depth articles make Jaguar the all-encompassing read for every motoring fan.’

Jaguar – 75 years of Motoring Passion is now on sale, available direct from Publishers Mortons Media Group or exclusively from WH Smith, priced at £7.99.

Buy on-line from Mortons Books>>